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All posts by Mary Chan - 7. page

F&B takes bite at mobile apps market

Food and beverage chains PastaMania and Pizza Hut tap growing mobile-savvy consumer base, launching apps that allow customers to make home delivery orders via their smartphones. Efforts will stretch customer reach and generate new revenue, say company execs.

To better leverage and engage with the growing community of mobile-savvy consumers, food and beverage (F&B) companies are pumping efforts to develop their own mobile commerce apps, allowing customers to order food directly via their smartphones.

Read more: http://www.zdnet.com/f-and-b-takes-bite-at-mobile-apps-market-2062204357/

| Mary Chan | | Leave a comment |   hk app developer

App Review : SodaCard App

One of the hottest new apps on the Hong Kong market is the SodaCard app. SodaCard is a rewards company that works with different restaurants and establishments around Hong Kong that provides rewards to customers based on their visits to each place. All Soda cards and the app are complimentary and are designed to be used at affiliated establishments to provide loyalty rewards. The customer receives points per check in with the app which provides location based services for checking in. The rewards are different at each establishment and being able to cash out the rewards is different as well.

For instance, if the customers have checked in and received a certain amount of points, there are different rewards with each establishment and a different reward system. Notably, it is easy to understand that with the more points collected the bigger the reward. For instance, Hokkaido Dairy Farm, whom is a restaurant member of the SodaCard App, offers milk teas, lunch sets and snacks as their rewards. It is to be noted that the SodaCard app only requires customers to check in at the establishments and does not require purchases.

The SodaCard app has checkin points available near a point of sale where the customers are encouraged to take a physical card or use their phone app to take a picture. Both foreign and local establishments have decided to get this app and help contribute to their business as well as the entire Hong Kong F&B market. The Soda app has been developed to drive brand loyalty and awareness in the region and it seems to be a success so far.

The SodaCard team created a sleek and sexy Soda app that keeps the customer engaged and visually pleased. The app is easy to access and streamlined so there is no questioning when it comes navigation. The app is delivered in Chinese or English and the app design is flawless in either language.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

| Mary Chan | | Leave a comment |   app promotion hk app development hk app development hk app development hk apps developer hong kong apps development hong kong apps development

App Review : My Observatory – The Hong Kong Observatory App

MyObservatory App is one of the most well known and widely used apps in the Hong Kong Market today. The app provides timely weather information about what is going on Hong Kong. This hong kong based app sends through push notifications every time the government issues a different weather warning that might affect the outcome of your personal day.

The app was developed in Hong Kong by the government and was designed according to the layout of the current website. Although the design is a little outdated and not focused on ultimate user experience but it is functional and works on a multi-platforms and all different forms of phones. As design isn’t the main part of the HKO experience, the Hong Kong app has been made to deliver information timely and accurately.

The Hong Kong Observatory whom sends push through notifications is one of the most influential Hong Kong apps as the information it delivers is timely and important. The Hong Kong app design was made for more practical purposes as it was designed to be sent to an English and Chinese audience.

There is a big difference when it comes to design for the Chinese and English crowd. The Hong Kong app crowd seems to favor a more flashy and busy design for their audiences while the English speaking crowd seems to favor a simpler design. The Hong Kong app development seems to offer different designs for different languages which makes the app world a bit more interesting. How do the app development teams define what design for what language? It depends on the team and the market for the app. When it comes to government apps the easier translatable the better.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

| Mary Chan | | Leave a comment |   hong kong apps developer

App Review : Open Rice

Open Rice is one of Hong Kong’s most revered apps that reviews restaurants and recommends everything food related in this ever moving city. Online, people are invited to review restaurants with their own personalized username and then review the restaurants with detailed reviews rating them with smiley faces that range from delicious to vomit worthy. The website and app is highly popular among the local Cantonese people and foreign expats alike. As Hong Kong isn’t as spread out as most cities, it’s easy to navigate the search fields of: location, restaurant type, budget and ratings.

As most large cities have a wealth of food bloggers, although peppered in Hong Kong, there are not many of note. There are more popular food and travel Instagrammers than famous bloggers. In that absence, that’s where the beauty of OpenRice App arrives. On the app, one can follow certain food reviewers that use OpenRice to double as their blog. The HK app development team probably was planning their design around the fact that many people would be using this app almost like a food blog. Reviewers can rant and rave about restaurants with tens of thousands of readers, who can act as their following. In the world of Mom & Pop restaurants, which is famously Hong Kong, this can make or break the business. OpenRice also allows submitters to even add their own restaurant if they haven’t found it yet to review!

Another bonus of the OpenRice app is that it has location based search terms. So if opened while walking in Central, the app will tell you the nearest available places based on your search criteria. While Hong Kong isn’t a large place, this app makes it extremely handy to find somewhere to eat. The app developer must have taken into consideration the popularity of the website, which shines UX.

Open Rice is also famous for advertising and marketing schemes when it comes to businesses working with the Hong Kong app and website. Available to the advertising teams are front page marketing, pop up ads when opening the app and downloadable coupons and vouchers for customers to use at certain restaurants. With the days of Groupon, who offers dirt cheap deals and cuts the business financially, OpenRice can help improve important reviews that can influence business while still increasing sales with restaurant coupons.

OpenRice, both the website and app, have become highly influential players in the Hong Kong F&B marketplace. The ease of which to navigate the app in both Chinese and English leaves many customers without wanting more as all food locations can be included. Unparalleled in this thriving city, OpenRice app brings the ease of finding a place to eat based on budget, reviews and location. The app development team was able to create a beautifully designed app that functions as well. By being able to find any restaurant within walking distance and using location based services, OpenRice allows personal insight into the Hong Kong app market.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

App Development App Development App Development App Development App Promotion App Promotion App Promotion App Promotion Brand Building Brand Building Brand Building Brand Building Mobile Apps Review Mobile Apps Review Mobile Apps Review Online Marketing Online Marketing Online Marketing Online Marketing | Mary Chan | | Leave a comment |   app developer hk app developer hk app developer hk app developer hk app development hong kong app development hong kong app development hong kong app development hong kong app marketing app marketing apps developer hk apps developer hk apps development hk apps development hong kong apps development hong kong hk apps development hk apps development hong kong app developer hong kong app developer hong kong app developer hong kong app development hong kong app development Openrice